Subscription management
Manage your relationships via optional and mandatory subscriptions to deliver a personalized experience to your subscribers.
Our customers foster long-standing relationships with their contacts using robust and customizable subscription workflows that are transparent, branded, compliant and put contacts in control of their email preferences.

Manage relationships, not unsubscribes
More than just an unsubscribe page, the Email Preferences Page is fully customized to include custom text, branding, optional and mandatory subscriptions, permission settings, profile update and language preferences.
Empower your contacts to fully understand what type of messages they’ll receive from you and why and manage their preferences in a way that fits your email communication strategy.


Unlimited segmentation
Every billing plan includes unlimited subscription lists, supplemented by unlimited internal tagging options and unlimited custom fields to handle data specific to your organization. Unlimited segmentation allows you to select the most relevant target list for your content.
Did we say segmentation settings are all unlimited?
Differentiate between emails that contacts want to receive and emails they need to receive
Reach even unsubscribed contacts when you have an contractual or internal obligation to send them emails and avoid the overhead and legal challenges that arise from not being able to reach every contact who needs to receive mandatory messages.
Using our mandatory content option you can send emails that reach all contacts – even if they aren’t subscribed to optional messages.


Keep contacts engaged with relevant content
Show or hide parts of your email message based on the status or interests of recipients.
Only members should see an event invitation? Check. Have something to say to first year students only? Easy.
Unlimited forms to grow your list and collect contact preferences
Create compliant and accessible forms in minutes that seamlessly integrate with your web pages.
Whether you’re asking for an email address only or collecting subscription preferences and interests, the form builder generates user-friendly forms ready to be embedded on any website or shown on a hosted landing page.


Custom segments?
No problem!
Filter by geography, contact fields, email activity or subscriptions to send targeted messages, reengagement emails or follow up with your most active contacts.
You can mix and match conditions to create a filter that targets only a specific set of contacts.
Keep your lists up to date
Import contacts as often as you like without worry: contacts are merged with existing records and subscription preferences aren’t overwritten. Need it automated? Use the APIs or Zapier to sync databases.


Make sure your content is put to good use
You don’t want your content to be forgotten as your email gets buried in contacts’ inboxes over time. The hosted and customizable email archives page lists your past emails. Link to this page from your website, social media account and in the “in case you missed it” section of your emails.
Stay on brand with all your content
Your contacts won’t see landing pages, logos and email footers that scream “these guys use a third party software that won’t let them customize their brand”.
Whether it’s forms, emails, tracking links or the email preferences page you have the ability to customize links, colours, fonts in a way that all content becomes an extension of your brand.

Tools for effective contact engagement and compliant email communications.
Let’s discuss your requirements to establish or rule out a fit.